For any kind of brick-and-mortar business where people wait or spend time, like restaurants, gyms, and hotels, the potential advantages associated with WiFi marketing are significant. Here’s a list of the main ways that your client can benefit from WiFi marketing:

• Boundless customer insights and marketing opportunities—WiFi marketing is how brick-and-mortar businesses that offer on-premise guest WiFi can collect customer data and visitor metrics to help them automate loyalty programs, present targeted digital ads, and optimize all forms of customer communications.
• More secure operations—When you implement a WiFi marketing solution, the guest wireless network will be defined with its own SSID, or Service Set Identifier—that’s a unique name assigned to the network, used to distinguish it from other networks in the vicinity. Allowing guests to use a network that’s separated from the one your client uses for operations is a way to protect the business from malicious or fraudulent activity.
• Limit usage—Providing a managed guest WiFi service allows businesses to restrict the bandwidth of customers’ connections. A patron who treats their local coffee shop like a remote office, for example, could easily consume more than their share of bandwidth if left unchecked.
• Minimize liability—Requiring users to acknowledge acceptable use policies limits corporate liability. It can discourage misuse of the service and, if the network were used by a guest to do something illegal, the client would be legally protected.

Now, let’s look at how your client’s visitors benefit from the guest WiFi service and the WiFi marketing solution that enables it.