The internet has become an integral part of our daily lives. We use it for work, play, and communication. Wi-Fi is a wireless technology that allows us to connect to the internet without the use of cables. Wi-Fi marketing is a form of marketing that uses Wi-Fi hotspots to reach potential customers.

Wi-Fi marketing can be used to reach a wide variety of people. It is a great way to connect with potential customers who are already using the internet. Wi-Fi marketing can be used to promote products, services, or events. It can also be used to collect customer data.

Wi-Fi marketing is a relatively new form of marketing, but it is growing in popularity. Many businesses are using Wi-Fi marketing to reach their target audiences. Wi-Fi marketing can be an effective way to reach potential customers.

The definition of Wifi Marketing

Wifi Marketing uses pop-up advertisements of products and services seen by users when they use a provider’s free wifi facility to access the Internet. This marketing method is commonly applied in shopping malls, airports and retail stores like coffee shops, restaurants, etc.

Wifi marketing la gi

Customers access the internet in different ways by filling in some data such as name, email addresses, phone on the landing page, or through their social media accounts or completing a survey as requested by the brand. Through this, you can collect a great amount of information which is helpful for future marketing jobs.

What Local Business Clients Gain from WiFi Marketing

For any kind of brick-and-mortar business where people wait or spend time, like restaurants, gyms, and hotels, the potential advantages associated with WiFi marketing are significant. Here’s a list of the main ways that your client can benefit from WiFi marketing:

Boundless customer insights and marketing opportunities—WiFi marketing is how brick-and-mortar businesses that offer on-premise guest WiFi can collect customer data and visitor metrics to help them automate loyalty programs, present targeted digital ads, and optimize all forms of customer communications.
More secure operations—When you implement a WiFi marketing solution, the guest wireless network will be defined with its own SSID, or Service Set Identifier—that’s a unique name assigned to the network, used to distinguish it from other networks in the vicinity. Allowing guests to use a network that’s separated from the one your client uses for operations is a way to protect the business from malicious or fraudulent activity.
Limit usage—Providing a managed guest WiFi service allows businesses to restrict the bandwidth of customers’ connections. A patron who treats their local coffee shop like a remote office, for example, could easily consume more than their share of bandwidth if left unchecked.
Minimize liability—Requiring users to acknowledge acceptable use policies limits corporate liability. It can discourage misuse of the service and, if the network were used by a guest to do something illegal, the client would be legally protected.

Now, let’s look at how your client’s visitors benefit from the guest WiFi service and the WiFi marketing solution that enables it.

free wifi for marketing

If you’re like most people, you love free wifi. And why wouldn’t you? Free wifi means you can save your data plan for when you really need it, or you can simply connect to the internet without using any data at all. But did you know that free wifi can also be a great marketing tool?

By offering free wifi at your business, you can attract more customers and clients. And not only that, but you can also collect data about your customers that can be used to improve your marketing efforts. Here’s how you can use free wifi to your marketing advantage:

1. Offer free wifi to your customers and clients.

This is the most obvious way to use free wifi for marketing. By offering free wifi, you can attract more customers and clients to your business. And if you have a good wifi connection, they’ll be more likely to stay longer and come back again.

2. Collect data about your customers.

When customers connect to your wifi, you can collect data about them. This data can be used to improve your marketing efforts. For example, you can use it to target ads to specific customers or to understand what times of day are busiest for your business.

3. Use wifi to connect with your customers.

You can use wifi to connect with your customers in a number of ways. For example, you can send them personalized messages through a loyalty program or you can use it to offer discounts and coupons.

4. Increase your social media reach.

If you offer free wifi, you can also encourage your customers to connect with you on social media. You can do this by offering a discount or coupon for connecting with you on social media or by simply displaying your social media information prominently.

5. Improve your customer service.

You can use wifi to improve your customer service in a number of ways. For example, you can use it to offer live chat support or to provide customers with information about your business.

By offering free wifi at your business, you can attract more customers, collect data about them, and use it to improve your marketing efforts. So what are you waiting for? Get started today!

benefits of wifi marketing for customers

Almost everyone has a smartphone these days, and that means they have access to the internet whenever they want it. Most people also have access to wifi, whether it’s at home, at work, or in public places like coffee shops and libraries. That means that businesses have a great opportunity to reach their target market by using wifi marketing.

There are a few different ways to use wifi marketing, but one of the most effective is to offer customers a discount or a freebie in exchange for their email address. You can then use that email address to send them targeted offers and promotions.

Another way to use wifi marketing is to set up a landing page that customers will see when they connect to your wifi network. This landing page can include information about your business, special offers, and a call to action.

Wifi marketing is a great way to reach your target market, and it’s a relatively low-cost way to do it. If you’re not already using wifi marketing, now is the time to start!

How WiFi Marketing Works

Over 50% customers stay longer at locations that provide free guest WiFi. The best part is that they don’t mind sharing their data to get access. Businesses can leverage this data for their targeted marketing efforts that benefit everyone involved. They can choose how and which data they want to collect, and customers, in turn, can choose what they would like to share out of available options—a phone number or email address, for example.

STEP 1

Connect

Guests connect to your open Wi-Fi network without a password.

STEP 2

Login

Guests are asked to login using social media, email, or SMS to get access.

STEP 3

Engage

Create a fully immersive guest WiFi experience with videos, images, social widgets and more.

STEP 4

Automate

Automatically set ‘smart’ triggers and actions, such as sending an email, SMS/MMS message through the platform or via 3rd-party APIs.

Trigger when guests connect to WiFi

Trigger when guests disconnect from WiFi

Trigger when guests have not returned

Trigger when it’s a guest’s birthday 🎂

Filter automations based on data points

Delayed actions for drip sequences

Set up WiFi marketing in minutes

STEP 1

Use our setup wizards to easily provision new client locations before your coffee gets cold ☕️

STEP 2

Use MyWiFi with GetResponse

Manage your Guest WiFi user list with the most versatile autoresponder.

MyWiFi + GetResponse. Better together.

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wifi marketing for business

There are a number of ways to market your business using WiFi, and the approach you take will depend on your business type, goals, and budget. Here are a few ideas to get you started:

1. Use social media to promote your WiFi.

If you have a strong social media presence, make sure to promote your WiFi to your followers. You can do this by creating posts and graphics that highlight the benefits of using your WiFi, and including a call-to-action that encourages people to connect. You can also run social media ads that target people who are near your business and promote your WiFi connection.

2. Offer discounts and coupons.

People love getting a deal, so offer discounts and coupons to people who connect to your WiFi. You can promote these offers on your website and social media channels, and include a call-to-action on your splash page (the page people see when they connect to your WiFi).

3. Collect customer data.

One of the benefits of offering WiFi is that you can collect customer data, such as email addresses and birthdays. You can then use this data to send targeted marketing messages and promotions. Just be sure to get permission from your customers before you start collecting and using their data.

4. Use WiFi analytics.

WiFi analytics can tell you a lot about your customers, including how often they connect, how long they stay connected, and what times of day they’re using your WiFi. This information can be valuable in understanding your customer base and tailoring your marketing efforts.

5. Partner with other businesses.

If you have a business that’s complementary to another business, consider partnering with them to promote your WiFi. For example, if you’re a coffee shop, you could partner with a local bakery and promote each other’s businesses to your WiFi users.

6. Advertise your WiFi.

Make sure people know you have WiFi by advertising it on your website, social media channels, and even in your physical space. You can use signage, window decals, and even table tents to promote your WiFi and encourage people to connect.

7. Make it easy to connect.

The easier you make it for people to connect to your WiFi, the more likely they are to use it. So, make sure your WiFi network is visible and easy to find, and that your splash page is simple and straightforward.

8. Provide customer support.

If you have a lot of customers using your WiFi, you may need to provide customer support to help them troubleshoot any issues they’re having. You can do this by setting up a dedicated customer support email address or phone number, or by providing FAQs and troubleshooting tips on your website or splash page.

9. Offer a guest WiFi.

If you have a lot of customers who come in and out of your business throughout the day, you may want to consider offering a guest WiFi. This will allow them to connect to your WiFi without using up all of your bandwidth, and it will also give you an opportunity to collect their contact information.

10. Use WiFi marketing tools.

There are a number of marketing tools that can help you promote your business and collect customer data. Some of these tools include:

• Splash page builder: Allows you to create a custom splash page for your WiFi network that includes your branding, a call-to-action, and a form for collecting customer data.

• WiFi analytics: Helps you understand how your customers are using your WiFi so you can adjust your marketing efforts accordingly.

• Customer data collection: Helps you collect customer data, such as email addresses and birthdays, so you can send targeted marketing messages.

• Guest WiFi: Offers a separate WiFi network for guests that doesn’t use up all of your bandwidth.

• WiFi marketing software: Provides a suite of marketing tools to help you promote your business and collect customer data.

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How to implement Wi-Fi marketing in your retail store

The retail industry is constantly evolving and looking for new ways to reach and engage customers. One of the latest and most effective ways to do this is through Wi-Fi marketing.

Wi-Fi marketing allows retailers to connect with customers in a more personal and intimate way. It also allows retailers to collect data about customer behavior and use that data to improve the customer experience.

Here are a few tips on how to implement Wi-Fi marketing in your retail store:

1. Offer free Wi-Fi to customers.

This is the first and most important step to take when implementing Wi-Fi marketing in your store. Customers need to be able to connect to the Wi-Fi network in order to take advantage of the marketing benefits.

2. Use a splash page.

A splash page is a landing page that customers see when they first connect to the Wi-Fi network. This page can be used to collect customer information, such as email addresses and social media handles.

3. Use Wi-Fi analytics.

Wi-Fi analytics allow retailers to track customer behavior while they are in the store. This data can be used to improve the customer experience and target marketing messages.

4. Send targeted messages.

Once you have collected customer information, you can use it to send targeted messages. For example, you can send a special offer to customers who have been in your store for a certain amount of time or who have made a purchase.

5. Offer loyalty programs.

Loyalty programs are a great way to encourage customers to come back to your store. Offer loyalty points for customers who connect to the Wi-Fi network or make a purchase.

6. Use social media.

Social media can be used to connect with customers and promote your store. Use social media to share special offers and promotions.

7. Provide customer support.

If you offer customer support through your Wi-Fi network, you can provide a better customer experience. Offer FAQs, live chat, and contact information for customer support.

8. Use security.

Make sure that your Wi-Fi network is secure. Use password protection and encrypt the data that is being transmitted.

9. Monitor the network.

Monitor the Wi-Fi network to make sure that it is running smoothly. This will help you identify and fix any problems that may arise.

10. Evaluate the results.

Evaluate the results of your Wi-Fi marketing campaign on a regular basis. This will help you determine what is working and what is not.

Implementing Wi-Fi marketing in your retail store can be a great way to connect with customers and improve the customer experience. Use these tips to get started.

wifi marketing for restaurants

If you’re a restaurant owner, you know that a strong and reliable Wi-Fi connection is essential to keeping your business running smoothly. Not only do you need Wi-Fi for your customers to be able to use their devices while they’re in your establishment, but you also need it for things like processing credit card payments, checking inventory, and more.

That’s why it’s important to have a strong Wi-Fi marketing strategy in place to make sure that your restaurant’s Wi-Fi is up to par. Here are a few tips to help you get started:

1. Offer free Wi-Fi to your customers.

One of the best ways to get people to use your Wi-Fi is to offer it for free. Customers appreciate being able to save on their data usage, and they’ll be more likely to visit your restaurant again if you offer free Wi-Fi.

To promote your free Wi-Fi, be sure to include it in all of your marketing materials, such as your website, menus, and signage. You can also promote it on social media and in any other advertising you do.

2. Make sure your Wi-Fi is fast and reliable.

No one wants to use slow or unreliable Wi-Fi, so it’s important to make sure that your restaurant’s Wi-Fi is up to par. There are a few things you can do to ensure that your Wi-Fi is fast and reliable, such as:

• Upgrade your router regularly.

• Place your router in a central location.

• Use a Wi-Fi booster or repeater if needed.

• Limit the number of devices that are connected to your Wi-Fi at one time.

3. Provide Wi-Fi instructions and password prominently.

Once you have a fast and reliable Wi-Fi connection, make sure your customers know how to connect to it. Prominently display your Wi-Fi instructions and password in your restaurant so that people can easily find it and connect to your Wi-Fi.

4. Use Wi-Fi marketing to collect customer data.

Another great way to use Wi-Fi marketing is to collect customer data, such as email addresses and birthdays. You can then use this data to send promotional materials and coupons to your customers, which will help increase customer loyalty.

5. Use Wi-Fi marketing to track customer behavior.

In addition to collecting customer data, you can also use Wi-Fi marketing to track customer behavior. This data can be used to help you improve your business, such as by determining which menu items are the most popular or when the busiest times are.

By following these tips, you can create a strong Wi-Fi marketing strategy that will help you attract and retain customers.

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Hotel WiFi Marketing: How to Increase ROI and Drive Revenue

If you manage a hotel, you know that offering WiFi to guests is a must in today’s world. But did you know that WiFi can also be a powerful marketing tool?

When used correctly, hotel WiFi marketing can help you increase ROI, drive revenue, and even improve guest satisfaction.

In this post, we’ll share some tips on how to use WiFi marketing to your advantage.

1. Use WiFi Marketing to Upsell Guests

One of the most effective ways to use WiFi marketing is to upsell guests on higher room categories or premium services.

For example, you could send guests a message after they connect to your WiFi network offering them a discount on a suite upgrade.

Or, you could send a message promoting your hotel’s spa services with a special discount for guests who book an appointment within the next 24 hours.

2. Use WiFi Marketing to Collect Guest Feedback

Another great way to use WiFi marketing is to collect guest feedback.

You can use a tool like Survey Monkey to create a short survey that guests can fill out after they connect to your WiFi network.

This is a great way to gather feedback on your hotel’s services, amenities, and overall experience.

3. Use WiFi Marketing to Drive Social Media Engagement

You can also use WiFi marketing to drive social media engagement.

For example, you could set up a landing page that appears after guests connect to your WiFi network. This landing page could include links to your hotel’s social media pages and a call-to-action to follow or like your hotel on social media.

4. Use WiFi Marketing to Increase Direct Bookings

If you’re looking to increase direct bookings, you can use WiFi marketing to your advantage.

For example, you could set up a landing page that appears after guests connect to your WiFi network. This landing page could include a special offer for guests who book their next stay directly through your hotel’s website.

5. Use WiFi Marketing to Boost Hotel Revenue

Finally, you can use WiFi marketing to boost hotel revenue.

For example, you could send guests a message after they connect to your WiFi network promoting your hotel’s restaurant or bar. You could offer a discount on food or drinks for guests who visit your hotel’s restaurant or bar within the next 24 hours.

Or, you could send a message promoting your hotel’s amenities, such as the pool or fitness center. You could offer a discount on pool or fitness center access for guests who use your hotel’s amenities within the next 24 hours.

By using WiFi marketing to boost hotel revenue, you can increase ROI and drive more revenue for your hotel.

Implementing a Hotel WiFi Marketing Strategy

Now that you know some of the ways you can use WiFi marketing to your advantage, it’s time to start implementing a WiFi marketing strategy for your hotel.

If you’re not sure where to start, we recommend using a tool like Social WiFi. Social WiFi is a WiFi marketing platform that helps hotels increase ROI, drive revenue, and improve guest satisfaction.

With Social WiFi, you can easily create and manage your hotel’s WiFi marketing campaigns. Plus, you can track results and measure your ROI.

If you’re looking for a way to take your hotel’s WiFi marketing to the next level, we recommend giving Social WiFi a try.

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wifi marketing for coffee shops

As the world becomes more and more connected, businesses are starting to see the importance of offering wifi to their customers. coffee shops are no different. Offering wifi can help attract new customers and keep existing customers coming back.

There are a few things to keep in mind when setting up wifi for your coffee shop. First, you’ll need to make sure you have a strong signal. This means investing in a good router and making sure it’s properly configured. You’ll also want to think about how you’ll be providing the wifi password to your customers. Some coffee shops opt to post the password on a sign near the register, while others choose to send it out via email or text message.

Once you have your wifi set up and running, you can start thinking about how to market it to your customers. One way to do this is to offer a discount to customers who connect to your wifi. You can also use your social media channels to let people know that you have wifi available. And don’t forget to include your wifi information on your website and in any print materials you may have.

By offering wifi at your coffee shop, you’re sure to attract new customers and keep existing ones coming back. So what are you waiting for? Get started today!

WiFi Marketing | WiFi Analytics. Guest WiFi, Social WiFi